TestPilot needed a compelling online presence to validate their concept and build an early-access list. The goal was to: clearly communicate TestPilot’s value proposition; encourage visitors to sign up for early access; ensure the page was fast, mobile‑friendly, and easy to manage post-launch
Research & Analysis
Discovery Call with Client: Aligned with Allan P. on brand tone, visual references, and target audience
Market Inspiration: Reviewed successful early-access landing pages (e.g. Linear, Superhuman, Pitch)
User Goal: Focused on a single action — enter email to join the waitlist
Content Strategy: Emphasized clarity, credibility, and visual hierarchy to build trust fast
Role & Responsibilities
UI Design: Crafted the landing page layout and visuals in Figma
Web Development: Built responsive front-end in WordPress using Elementor
Email Integration: Connected signup form to client’s mailing system
Performance Optimization: Ensured fast load speed, optimized images, and clean mobile responsiveness
Design Process
1. Wireframing
Mapped out key content sections:
Hero with CTA
Features overview
Social proof / testimonials
Email signup
FAQ (optional)
2. Visual Design
Designed high-fidelity layout in Figma
Used TestPilot’s branding colors, typography, and logo (or created light visual identity if none existed)
3. Development
Built responsive layout in Elementor
Set up scroll animations and subtle micro-interactions
Implemented mobile-specific adjustments for better UX
4. Testing & Handoff
Tested across devices and browsers
Delivered final version with documentation so the client could manage updates
Solution Highlights
Clear CTA above the fold — Drives email signups with minimal distraction
Mobile‑first responsive layout — Looks great across all devices
Built in Elementor — Enables non‑tech users to make edits easily
Email capture integration — Seamless early access lead collection
Outcomes & Metrics
Launched on time and on budget
[Insert number if known] early-access signups in first month
Positive client feedback: “Exactly what we needed to kick off awareness.” — Allan P.
Low bounce rate & fast load times (based on analytics if available)
Lessons Learned
Single CTA focus matters: Keeping the design clean and action-oriented increased conversion potential
Elementor + WordPress: A great combo for startups that want flexibility without needing full dev support
Trust matters early: Adding credibility elements (logos, testimonials, etc.) increased user confidence
Next Steps
A/B test CTA variations for higher conversion
Add a blog or resources section to support SEO
Expand landing page into a full marketing site as product matures
